11:07 | 18.03.2010
PRESS RELEASE: ADB MAKES IT EASY FOR INDIAN OPERATORS TO LEAPFROG TO ADVANCED PAY-TV SERVICES
PRESS RELEASE: ADB MAKES IT EASY FOR INDIAN OPERATORS TO LEAPFROG TO ADVANCED PAY-TV SERVICES
ADB Holdings S.A. / ADB MAKES IT EASY FOR INDIAN OPERATORS TO LEAPFROG TO ADVANCED PAY-TV SERVICES processed and transmitted by Hugin AS. The issuer is solely responsible for the content of this announcement.
Showcasing cutting edge solutions at March 18, 2010 - Geneva, Switzerland:
the 18th Convergence India Advanced Digital Broadcast
(www.adbglobal.com
), a leading
supplier of technology to the global
digital television industry, opens up new
opportunities for operators at
Convergence India, enabling them to
deliver innovative services in an
economically sustainable manner.
Building on its leadership in hybrid
technologies and its track-record in
helping operators of many fast-growing
countries transition to digital pay-TV,
ADB will showcase a range of cutting edge
solutions at the 18th Convergence India
in New Delhi. Among them are solutions
that play DivX videos and Internet
content on TV; applications for
intuitive, feature-rich digital TV
watching; Smooth-ViewTM, a high
definition technology enabling
crystal-clear video and audio in
playback, fast-forwarding and slow-motion
modes; and solutions that connect all the
home digital devices -- such as TV,
digital cameras, laptops and others -- to
make the consumer home a true digital
center.
At the same time, ADB will hold a
presentation titled "Leapfrogging from
analogue directly to advanced pay-TV
services," during which ADB will share
its experience helping operators make a
quick transition from analogue directly
to advanced, innovative pay TV services;
a model that has proven successful in
many regions where a more traditional
approach would have left consumers with
obsolete second-rate services.
"Digitalization offers a great
opportunity for Indian operators, and
advanced pay-TV services are the key to
win against all the entertainment choices
that the consumer has", said Francois
Pogodalla, Chief Executive Officer, ADB.
"We seek to provide Indian operators with
advanced, yet cost-effective pay-TV
solutions, delivering a new consumer TV
experience.
"Our innovations are focused on enhancing
the economical sustainability of our
customers' pay-TV offers" continues
Francois Pogodalla. "We use open
standards to ease interoperability and
provide operators with the greatest
long-term flexibility. Our ability to
vertically integrate the complete pay-TV
solution allows us to deliver superior
performances without costly hardware
upgrades".
Visitors of the 18th Convergence India
will be able to experience first-hand
ADB's innovations at booths C52 and C100,
hall 3.
-ends-
About ADB
Advanced Digital Broadcast
(www.adbglobal.com
) is a leader
in the design, development and supply of
high-quality products to the world-wide
digital television market. The Company
has deployed over 15 million set-top
boxes, across high-volume markets,
incorporating the industry's pioneering
middleware, conditional access and
hardware technologies.
ADB has established itself as a trusted
partner to television operators
supporting them to launch new services
using state-of-the-art technology.
Through its unique end-to-end
understanding of set-top box software,
ADB is able to design and supply highly
efficient and optimized hardware
platforms ahead of the competition.
Approximately 70% of ADB's workforce is
dedicated to engineering; developing
products across all the digital
television technology platforms including
cable, Internet Protocol (IP), satellite
and terrestrial. The company is
headquartered in Geneva, Switzerland with
its main Research and Development
facility in Zielona Gora, Poland and
Operations division in Taipei, Taiwan.
ADB has local representation in
Australia, India, Italy, Singapore,
Spain, the Ukraine, the United States and
the United Kingdom.
ADB is a member of ADB Group; ADB Group
(www.adbholdings.com
) is
publicly listed on the Swiss Stock
Exchange (SIX:ADBN).
For further media information please
contact:
Indrani Banerjee
K2 Communications Pvt Ltd
Tel: +91 27888 624 | Mob: 91-98193 51567
indrani.banerjee@k2communications.in
[HUG#1395223]
--- End of Message ---
ADB Holdings S.A.
Avenue de Tournay 7 Chambesy Switzerland
ISIN: CH0021194664;
ADB MAKES IT EASY FOR INDIAN OPERATORS TO LEAPFROG TO ADVANCED PAY-TV SERVICES : http://hugin.info/136393/R/1395223/352079.pdf
http://www.adbholdings.com
(END) Dow Jones Newswires
March 18, 2010 06:07 ET (10:07 GMT)
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