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PRESS RELEASE: adidas and the Argentine Football Association announce the extension of their successful partnership until 2022

adidas AG /
adidas and the Argentine Football Association announce the extension of their
successful partnership until 2022
. Processed and transmitted by Thomson Reuters ONE.
The issuer is solely responsible for the content of this announcement. 

Buenos Aires, July 18, 2011 - adidas and the AFA (Argentine Football
Association) are proud to announce the extension of their sponsorship agreement,
extending their current relationship until December 2022. The extension
agreement comes as a result of the close relationship between both parties that
started over 37 years ago. At the 1974 FIFA World Cup(TM) in Germany, Argentina
already wore adidas jerseys. 

"We are very proud and excited to announce the extension of our successful
partnership with the Argentine Football Association. adidas is the global leader
in football and Argentina is without any doubt one of the strongest teams in the
world," said Herbert Hainer, CEO of the adidas Group. "Therefore, we are very
much looking forward to continuing our successful partnership and to supporting
AFA in their preparations for the 2014 FIFA World Cup(TM) in Brazil and beyond." 

"We appreciate the continuity and the confidence of adidas. It contributes to
building an unbreakable bond with AFA. This agreement fully satisfies AFA and
brings important values to continue to develop football in Argentina," said
Julio Grondona, President of AFA, and added: "AFA is committed and will continue
wearing the shirt with pride all around the world." 

In addition to this, both adidas and AFA will continue working together to
promote football at all levels of the game and in all age groups, both in
Argentina and globally. 

adidas is Official Sponsor, Supplier and Licensee of the FIFA World Cup(TM).
adidas thus provides the Official Match Ball and supplies the equipment for all
officials, referees, volunteers and ball kids. In the 2010 FIFA World Cup(TM) in
South Africa, adidas equipped more than 200 players and 12 teams: World Champion
Spain, host nation South Africa, Argentina, Mexico, Paraguay, Japan, Nigeria,
Germany, France, Slovakia, Denmark and Greece. In Latin America, adidas sponsors
the football federations of Argentina, Colombia, Mexico, Paraguay and Venezuela. 

In addition, adidas is Official Partner of the European Football Union UEFA and
the Confederation of African Football CAF. adidas is also Official Supplier to
Major League Soccer (USA) and the UEFA Champions League. Moreover, adidas is
Official Supplier to prominent football clubs including AC Milan, C.A. River
Plate, Chelsea FC, Liverpool FC, FC Bayern München, Olympique Marseille and Real
Madrid. Additionally, stars such as Lionel Messi, Michael Ballack, David
Beckham, Diego Forlán, Kaká, Arjen Robben, Bastian Schweinsteiger and David
Villa represent their respective clubs wearing state-of-the-art adidas football
equipment. 

                                      *** 

Contacts: 

Media Relations                                            Investor Relations 

Jan Runau                                        John-Paul O'Meara 

Chief Corporate Communication Officer             Vice President Investor
Relations 

Tel.: +49 (0) 9132 84-3830                               Tel.: +49 (0)
9132 84-2751 

Katja Schreiber                                               Christian Stoehr 

Senior Corporate PR Manager                          Investor Relations Manager 

Tel.: +49 (0) 9132 84-3810                               Tel.: +49 (0)
9132 84-4989 

                                                                      Johannes
Fink 

                                                                    Investor
Relations Manager 

                                                              Tel.: +49 (0)
9132 84-3461 

Please visit our corporate website: www.adidas-Group.com 

 --- End of Message --- 

adidas AG
Adi-Dassler-Straße 1 Herzogenaurach Germany 

Listed: Regulierter Markt in Frankfurter Wertpapierbörse; 

Attachment: Press release AFA extension:
http://hugin.info/139192/R/1531528/466152.pdf 

Attachment: Picture Messi AFA:
http://hugin.info/139192/R/1531528/466155.jpg 

This announcement is distributed by Thomson Reuters on behalf of
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(i) the releases contained herein are protected by copyright and
    other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
     originality of the information contained therein. 

Source: adidas AG via Thomson Reuters ONE 

[HUG#1531528] 

http://www.adidas-group.com 

(END) Dow Jones Newswires

July 18, 2011 04:31 ET (08:31 GMT)