PRESS RELEASE: FROM HOME NETWORKING, HOSPITALITY ENTERTAINMENT TO FULL IMMERSION 3D – ADB MAKES ADVANCED SERVICES DELIVERY SIMPLE AND COST-EFFECTIVE

ADB Holdings S.A. / FROM HOME NETWORKING, HOSPITALITY ENTERTAINMENT TO FULL IMMERSION 3D - ADB MAKES ADVANCED SERVICES DELIVERY SIMPLE AND COST-EFFECTIVE processed and transmitted by Hugin AS. The issuer is solely responsible for the content of this announcement. 

ADB presents latest pay-TV          10th May 2010 - Geneva, Switzerland:
innovations at The Cable Show       Advanced Digital Broadcast
                                    (www.adbglobal.com), a leading supplier of
Booth #339                          technology to the global digital television
                                    industry, announced today that it will be
                                    showcasing at The Cable Show its latest
                                    innovations that will accelerate the
                                    deployments of advanced services. 

                                    ADB recognizes that operators are under
                                    competitive pressure to introduce new
                                    services and deliver a TV entertainment
                                    experience that will attract and retain
                                    their subscribers. 

                                    At booth #339 in Los Angeles this week, ADB
                                    will show how its engineering and design
                                    leadership can provide answers to the
                                    challenges facing operators today: 

                                    Advanced Home Networking with tuner-less
                                    clients
                                    ADB's Home-Networking solution features a
                                    tuner-less set-top client, that works off
                                    the living-room DVR. The ADB solution
                                    enables viewers to tune to TV channels, to
                                    play recorded content with CarboTM, ADB's
                                    full High Definition user interface, and to
                                    use ADB's advanced Smooth-ViewTM video
                                    capabilities. This inexpensive set-up
                                    significantly lowers the cost of deploying
                                    multi-room services, while providing a great
                                    consumer experience. 

                                    ADB will show how its solution provides
                                    consumers the ability to enjoy TV, music and
                                    videos from wherever they are in the home:
                                    they can use their gaming consoles to tune
                                    to a channel or watch recorded programs, or
                                    they can access music tracks and videos
                                    stored on their DVR and play them on their
                                    smart phones. 

                                    "Our new Home Networking solution with our
                                    Carbo full-HD interface is a perfect example
                                    of how to provide consumers with fantastic
                                    TV experiences and operators with virtually
                                    no-hassle deployment and integration," said
                                    Francois Pogodalla, CEO of Advanced Digital
                                    Broadcast. "Carbo easily integrates with any
                                    open-standard based set-top solution, and
                                    its wide range of interactive services
                                    enriches the home networking value
                                    proposition with photo albums and Internet
                                    radio". 

                                    Full immersion 3D experience
                                    By  invitation only,  ADB will  showcase its
                                    full  3D TV experience, including both video
                                    and  a compelling  graphical user interface.
                                    ADB  has developed  unique ways  to overcome
                                    many  of the  video and  graphics challenges
                                    brought  by 3D TV,  increasing accessibility
                                    and  ease of deployment for operators. ADB's
                                    3D demonstration  is  running  on a sub-$200
                                    platform  that already has an installed base
                                    of thousands in subscribers' homes. 

                                    Because  the ADB solution is compatible with
                                    existing services, it simplifies the ability
                                    to  introduce 3D. Operators can rapidly test
                                    new  3D services, legacy 2D applications can
                                    coexist   with   3D, and  users  can  switch
                                    seamlessly  between 2D and  3D modes via the
                                    remote. 

                                    tru2way®  set-back solutions for hospitality
                                    markets
                                    ADB,  who pioneered  the innovative set-back
                                    concept,   will   demonstrate  its  turn-key
                                    interactive  TV  solution  for hotels. ADB's
                                    hospitality  solution offers  hotel guests a
                                    premium  television entertainment experience
                                    with video-on-demand, games and more. It has
                                    been designed for an easy and cost-effective
                                    deployment,  working in legacy environments,
                                    integrating seamlessly with billing systems. 

                                    A  range  of  other  innovations  will be on
                                    display  at  ADB's  booth,  such as Internet
                                    widgets   which   will   enhance   the  user
                                    experience   by  providing  access  to  vast
                                    quantities  of  information;  and a tru2way®
                                    analyzer for network verification. 

                                                       -ends- 

                                    About ADB 

                                    Advanced Digital Broadcast (ADB) is a leader
                                    in  the  design,  development  and supply of
                                    high-quality   products  to  the  world-wide
                                    digital  television market.  The Company has
                                    deployed   over  15 million  set-top  boxes,
                                    across  high-volume  markets,  incorporating
                                    the    industry's   pioneering   middleware,
                                    conditional      access     and     hardware
                                    technologies. 

                                    ADB  has  established  itself  as  a trusted
                                    partner  to television  operators supporting
                                    them    to   launch   new   services   using
                                    state-of-the-art   technology.  Through  its
                                    unique  end-to-end understanding  of set-top
                                    box  software,  ADB  is  able  to design and
                                    supply   highly   efficient   and  optimized
                                    hardware platforms ahead of the competition. 

                                    Approximately   70% of  ADB's  workforce  is
                                    dedicated    to    engineering;   developing
                                    products  across all  the digital television
                                    technology    platforms   including   cable,
                                    Internet   Protocol   (IP),   satellite  and
                                    terrestrial. The company is headquartered in
                                    Geneva,  Switzerland with  its main Research
                                    and  Development  facility  in Zielona Gora,
                                    Poland  and  Operations  division in Taipei,
                                    Taiwan.  ADB  has  local  representation  in
                                    Australia,  India, Italy,  Singapore, Spain,
                                    the  Ukraine,  the  United  States  and  the
                                    United  Kingdom.  ADB  is  a  member  of ADB
                                    Group;    ADB   Group   (www.adbholdings.com
                                    )  is  publicly
                                    listed  on  the  Swiss  Stock Exchange (SIX:
                                    ADBN). 

[HUG#1414457] 

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ADB Holdings S.A.
Avenue de Tournay 7 Chambesy Switzerland 

ISIN: CH0021194664; 

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May 10, 2010 16:06 ET (20:06 GMT)