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10:40 | 15.02.2011
PRESS RELEASE: Survey: myBet.com among leading sports betting players
PRESS RELEASE: Survey: myBet.com among leading sports betting players
DGAP-News: JAXX SE / Key word(s): Miscellaneous
Survey: myBet.com among leading sports betting players
15.02.2011 / 10:39
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Survey: myBet.com among leading sports betting players
Kiel, February 15, 2011 - myBet.com, the sports betting portal of the
Kiel-based financial holding company JAXX SE (ISIN DE000A0JRU67), achieves
top ratings for brand recognition and actual use compared to other german
speaking sports betting portals. This has been confirmed in a
representative survey of its target group conducted by the Hanover research
institute nurago on behalf of myBet.
For the large-scale study nurago GmbH, a subsidiary of Germany's biggest
market researcher GfK, interviewed around 600 persons who fall into its
target group. In a set of aided questions about sports betting providers,
myBet.com achieved an outstanding recognition rating of 50 percent and is
therefore hot on the heels of top dog bwin.com and its close rival
bet-at-home.com.
myBet.com is also in third place for use and is consequently right behind
competitors bwin.com and bet-at-home.com in the popularity stakes. Almost
one in five of those interviewed has previously used myBet.com's betting
products, whereas providers such as digibet.com, interwetten.com and
tipico.com merely achieve ratings in single figures.
Another section of the survey revealed that users have a positive view of
the myBet brand. Satisfaction with security standards for transactions, the
range of payment options and the product range's value for money were
consistently rated as 'good'.
For JAXX SE, myBet is the main building block of its strategy of expansion.
Against the backdrop of impending liberalisation of the sports betting
market in Germany, JAXX aims to give myBet's brand recognition a major
boost in 2011 and quadruple the number of users.
nurago will analyse how the German sports betting market continues to
develop in further survey phases to be conducted quarterly.
About JAXX:
JAXX SE, listed in the Prime Standard of Deutsche Börse, is a financial
holding company with holdings in international companies in the gaming
industry. JAXX currently holds interests in companies in Germany, the UK,
Spain, Austria and Malta. JAXX SE has its headquarters in Kiel. The holding
companies cover the entire spectrum of the games and gambling industry.
Depending on national regulatory structures, they broker or market sports
and horse betting, lotteries, and casino and poker games. The shares of
JAXX SE have been traded at Deutsche Börse since 1999 under ISIN
DE000A0JRU67.
Contact:
JAXX SE
Investor Relations & Corporate Communications
Stefan Zenker
Tel. +49 (40) 85 37 88 47
Fax +49 (40) 85 37 88 30
Mail stefan.zenker@jaxx.com
End of Corporate News
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15.02.2011 Dissemination of a Corporate News, transmitted by DGAP - a
company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
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Language: English
Company: JAXX SE
Jägersberg 23
24103 Kiel
Deutschland
Phone: +49 (0)431 88 104-0
Fax: +49 (0)431 88 104-40
E-mail: ir@jaxx.com
Internet: www.jaxx-se.com
ISIN: DE000A0JRU67
WKN: A0JRU6
Listed: Regulierter Markt in Frankfurt (Prime Standard);
Freiverkehr in Berlin, Düsseldorf, Hamburg, München,
Stuttgart
End of News DGAP News-Service
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112244 15.02.2011
(END) Dow Jones Newswires February 15, 2011 04:40 ET (09:40 GMT) |
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