15:00 | 05.02.2010
DGAP-News: Tangibal Group Plc.: Royal Caribbean Cruises chooses Tangibal Interactive floors to launch its Global marketing strategy
Tangibal Group Plc. / Miscellaneous
05.02.2010
Dissemination of a Corporate News, transmitted by
DGAP – a company of EquityStory AG.
The issuer / publisher is solely responsible for the content of this announcement.
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Royal Caribbean Cruises chooses Tangibal Interactive floors to launch its
Global marketing strategy
The greatest name in cinema advertising, Pearl & Dean is working with Royal
Caribbean Cruises and Tangibal Media (a wholly owned subsidiary of Tangibal
Group Plc) to spearhead its global marketing strategy in cinema foyers
across the country.
Royal Caribbean has created interactive floor graphics in partnership with
Tangibal Media, themed to its current campaign promoting their Cruise
holidays. The campaign is extended through an on-screen 3D cinema advert.
The campaign went live in mid January 2010 and is proving very popular with
Cinema audiences.
Joe Copeman, Innovations Account Manager at Pearl & Dean adds: ‘These
interactive projections in cinema foyers allow Royal Caribbean to bring
their Cruise promotion to life for family film audiences, in a fun and
impactful way. ‘
Dominic Berger, Managing Director Tangibal Media Ltd said ‘ We are pleased
that Royal Caribbean has chosen our unique interactive media network as a
marketing platform further endorsing that this experiential form of media
is proving extremely effective in engaging and communicating to audiences.’
About Royal Caribbean Cruises Ltd
Royal Caribbean Cruises Ltd. is one of the world’s largest cruise
companies, operating the Royal Caribbean International, Celebrity Cruises,
CDF Croisieres de France, Azamara Club Cruises and Pullmantur brands, with
38 modern ships and a passenger capacity of approximately 81,000.
These brands offer an array of onboard activities, services and amenities,
including simulated surfing, swimming pools, sun decks, beauty salons,
exercise and spa facilities, ice skating rinks, in-line skating, basketball
courts, rock climbing walls, miniature golf courses, gaming facilities,
lounges, bars, Las Vegas-style entertainment, cinemas and Royal Promenades,
which include interior shopping, dining and an entertainment boulevard.
The company will introduce four more ships by the end of 2012, when it will
have a total capacity of approximately 100,850 berths. The ships operate
worldwide with a selection of itineraries that call on approximately 425
destinations.
______________________END OF NEWS RELEASE______________________
Tangibal Group plc is an independent, exchange listed company in
the marketing and advertising segment.
This news release may contain certain forward-looking statements,
expectations, intentions, strategies and beliefs regarding the future. All
statements contained herein are based upon information available to the
management of Tangibal Group plc as of the date hereof, and actual
results may vary based upon future events, both within and without the
control of the management, including risks and uncertainties that could
cause actual results to differ materially.
Management does not take any responsibility to update the contents of this
News Release in case new aspects arise or new conditions change the facts
available.
Tangibal Group plc, 45 The High Street, Hampton Wick, Kingston upon Thames,
Surrey, KT1 4EH, Great Britain
Company Number: 6722835, info@tangibal.com
ISIN: GB00B46RHX45; German Code: TFG; WKN: A0YF5U
05.02.2010 Ad hoc announcement, Financial News and Media Release distributed by DGAP. Medienarchiv at
www.dgap-medientreff.de
and
www.dgap.de
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