14:30 | 06.03.2018
City of Gainesville Chooses Iteris VantageLive! for Smart Transportation Initiative

Inc. (NASDAQ: ITI), the global leader in applied informatics for
transportation and agriculture, today announced that the City of
Gainesville, in conjunction with the University of Florida (UF), has
awarded a one-year initial contract to implement VantageLive!®,
its cloud-based intersection data analytics service, across 20 locations.

The agreement, which is built upon the success of Iteris’ Vantage® and SmartSpan®
solutions at 15 intersections in the northern Florida city, is part of a
wider initiative to harness the power of advanced transportation
technology around the UF campus, where students and teachers will be
closely monitoring the software.

With VantageLive!, the City of Gainesville will be able to view
intersection activity through the continuous collection and analysis of
vehicle, bicycle and pedestrian data. And because it is built on
existing Iteris detection infrastructure, higher-cost manual data
collection efforts will be reduced, saving the agency money, while
allowing traffic engineers to quickly make optimization and
prioritization improvements to city roads, sidewalks, bike paths and
other modes of transportation.

“We are pleased to be able to work alongside the City of Gainesville, as
well as the next generation of traffic engineers from the University of
Florida, to harness the power of VantageLive!’s data visualization
capabilities,” said Todd Kreter, senior vice president and general
manager, Roadway Sensors at Iteris. “Florida is a key strategic growth
market for Iteris and projects like this provide the perfect launchpad
for more long-term, state-wide implementations based on the efficacy of
our advanced intersection technology.”

“As part of our partnership of advanced technology initiative, we are
excited to offer Gainesville traffic engineers and UF researchers the
ability to differentiate between multimodal road users via
VantageLive!’s intuitive interface,” said Emmanuel Posadas, traffic
operations manager at the City of Gainesville. “The success and accuracy
of Iteris’ Vantage and SmartSpan solutions at the city’s intersections
give us full confidence that VantageLive! will help to improve safety
for road users in the area, as well as give our engineers vital insights
into multimodal activity.”

Iteris will be showcasing VantageLive!, as well as its SmartCycle®
detection technology, at the upcoming Intertraffic Expo in Amsterdam
from March 20-23, 2018.
About Iteris, Inc.
Iteris is the global leader in applied informatics for transportation
and agriculture, turning big data into big breakthrough solutions. We
collect, aggregate and analyze data on traffic, roads, weather, water,
soil and crops to generate precise informatics that lead to safer
transportation and smarter farming. Municipalities, government agencies,
crop science companies, farmers and agronomists around the world use our
solutions to make roads safer and travel more efficient, as well as
farmlands more sustainable, healthy and productive. Visit
for more information and join the conversation on Twitter,
and Facebook.
Iteris Forward-Looking Statements
This release may contain forward-looking statements, which speak only as
of the date hereof and are based upon our current expectations and the
information available to us at this time. Words such as “believes,”
“anticipates,” “expects,” “intends,” “plans,” “seeks,” “estimates,”
“may,” “should,” “will,” “can,” and variations of these words or similar
expressions are intended to identify forward-looking statements. These
statements include, but are not limited to, statements about the
capabilities and benefits of our VantageLive! services and statements
about the impacts of the awarded contract. Such statements are not
guarantees of future performance and are subject to certain risks,
uncertainties, and assumptions that are difficult to predict, and actual
results could differ materially and adversely from those expressed in
any forward-looking statements as a result of various factors.

Important factors that may cause such a difference include, but are not
limited to, our ability to successfully dedicate resources, roll out,
and gain broad market acceptance for our solutions and products in
growth markets; adoption of technology based analytics solutions in the
transportation market; challenges in the development of software-based
solutions generally; our ability to expand our patent protections for
our technologies and products; and the potential impact of product and
service offerings from competitors and such competitors’ patent coverage
and claims. Further information on Iteris, Inc., including additional
risk factors that may affect our forward looking statements, is
contained in our Annual Report on Form 10-K, our Quarterly Reports on
Form 10-Q, our Current Reports on Form 8-K, and our other SEC filings
that are available through the SEC’s website (

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