ECOtality,
Inc. (OTCBB: ETLE),
a leader in clean electric transportation and storage technologies,
announced today that its wholly-owned subsidiary, Electric
Transportation Engineering Corporation, commonly known as eTec,
now has a new name: ECOtality
North America.

ECOtality, Inc. acquired eTec in 2007, adding it to its family of
high-tech energy companies. The company anticipates a move to trade its
common stock on the NASDAQ Capital Markets exchange shortly; this name
change will add even more consistency and transparency to ECOtality’s
operations for its investors.

For nearly two decades, eTec has been the industry leader in every
aspect of cutting-edge electric charging systems, including systems for
electric cars and plug-in hybrids; testing and development of advanced
battery systems; and material handling and airport ground-support
applications now in use worldwide. The company has conducted more than
10 million miles of vehicle testing on more than 200 advanced fuel
vehicles and has been involved in every major North American electric
vehicle initiative since the organization was founded in 1989.

“ETec has been a dominant player in this industry for many years,” said
ECOtality President & CEO Jonathan Read. “As ECOtality expands its role
as the international leader in electric vehicle charging solutions, we
believe the new name is the right way to publicly underscore the power
of our combined forces and our commitment to the industry.”

“We will continue to do business with the same commitment and dedication
that has been our hallmark for the past 20 years,” said Don Karner,
President and CEO of ECOtality North America. “This name change will
expand our visibility, allowing us to grow even stronger.”

Together, ECOtality and eTec have been setting the standard for the
industry. In October 2009, they began work on The
EV Project, the largest-ever electric vehicle charging
infrastructure project in the world. The Project was created with a
stimulus grant of $99.8 million from the U.S. Department of Energy
through the American Recovery and Reinvestment Act (ARRA), matched by
partners for a total project value of nearly $200 million. The Project
has already been responsible for creation and retention of hundreds of
American jobs and is estimated to create at least 5,500 new jobs by 2017.

With the assistance of more than forty partners, The EV Project will
deliver 4,700 Nissan zero-emission LEAF vehicles and a total of over
12,000 residential and commercial chargers to target markets in five
states.1 The mission of the Project is to evaluate the use of
electric vehicles and charging systems in diverse geographies and
climates, then use that information to build a foundation that will
optimize adoption of electric vehicles nationwide.

ECOtality North America’s new web address is www.ecotalityna.com,
although users will still be able to link through the existing eTec
website and will be able to reach staff by using the current email
addresses and telephone numbers. For more information about the
ECOtality family of companies, please visit www.ecotality.com.
About ECOtality, Inc.
ECOtality, Inc. (OTCBB:ETLE),
headquartered in Tempe, Arizona, is a leader in clean electric
transportation and storage technologies. Through innovation,
acquisitions, and strategic partnerships, ECOtality accelerates the
market applicability of advanced electric technologies to replace
carbon-based fuels. For more information about ECOtality, Inc., please
visit www.ecotality.com.
Forward-Looking Statements
This release contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section 21E
of the Securities Exchange Act of 1934, as amended. All forward-looking
statements are inherently uncertain as they are based on current
expectations and assumptions concerning future events or future
performance of the company. Readers are cautioned not to place undue
reliance on these forward-looking statements, which are only predictions
and speak only as of the date hereof. In evaluating such statements,
prospective investors should review carefully various risks and
uncertainties identified in this release and matters set in the
company’s SEC filings. These risks and uncertainties could cause the
Company’s actual results to differ materially from those indicated in
the forward-looking statements.
1 The EV Project currently includes Arizona (Phoenix and
Tucson), California (San Diego), Oregon (Corvallis, Eugene, Portland,
and Salem), Tennessee (Chattanooga, Knoxville and Nashville) and
Washington (Seattle)