22:48 | 08.03.2018
Hasbro to Roll Out Plant-Based Packaging
Inc. (NASDAQ: HAS) announced today that it will begin using
plant-based bio-polyethylene terephthalate (PET) for blister packs and
plastic windows in its product packaging starting in 2019.
Utilizing bioPET plastic is another important step in Hasbro’s
sustainable packaging journey. In 2010, the Company eliminated wire
ties, and replaced polyvinyl chloride (PVC) with PET in 2013. In 2015,
Hasbro achieved 90 percent recycled or sustainably-sourced paper for
packaging and in-box content, and moved from PET to post-consumer
recycled (rPET) in 2016.
Moving forward, Hasbro will use bioPET plastic made with 30 percent
plant-based material derived from agricultural by-products. This shift
in material builds upon Hasbro’s efforts to continuously enhance the
sustainability of its packaging and enables the Company to develop
packaging that is less reliant on non-renewable resources.
“At Hasbro, we take pride in designing for the environment and believe
that every package makes a difference,” said Kathrin Belliveau, senior
vice president, Global Government, Regulatory Affairs and Corporate
Social Responsibility, Hasbro, Inc. “We’re proud of the strides we’ve
made to advance the sustainability of our packaging and we know our
consumers care deeply about this. We see every day as a chance to do
better, and through actions like this, we are developing a more
sustainable business and reducing our environmental impact.”
Hasbro ranked No. 3 on Newsweek’s 2017 Green Rankings, which
assesses the 500 largest publicly-traded companies in the United States
on overall environmental performance. The Company was ranked No. 1 on
the 100 Best Corporate Citizens list for 2017 by CR Magazine, and
was recognized as a 2018 World’s Most Ethical Company® by Ethisphere
Institute, a global leader in defining and advancing the standards
of ethical business practices.
To learn more about Hasbro’s CSR efforts, visit www.hasbro.com/csr
and read our CSR Report, Playing
About HasbroHasbro (NASDAQ:
HAS) is a global play and entertainment company committed to Creating
the World’s Best Play Experiences. From toys and games to
television, movies, digital gaming and consumer products, Hasbro offers
a variety of ways for audiences to experience its iconic brands,
including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY
ALIVE and MAGIC: THE GATHERING, as well as premier partner brands.
Through its entertainment labels, Allspark Pictures and Allspark
Animation, the Company is building its brands globally through great
storytelling and content on all screens. Hasbro is committed to making
the world a better place for children and their families through
corporate social responsibility and philanthropy. Hasbro ranked No. 1 on
the 2017 100 Best Corporate Citizens list by CR Magazine, and has
been named one of the World’s Most Ethical Companies® by Ethisphere
Institute for the past seven years. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).
© 2018 Hasbro, Inc. All Rights Reserved.
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