ROHSTOFF INTERNATIONAL

15:53 | 09.11.2011
Liquidware Labs Continues Aggressive Growth Strategy and Significant Expansion of Channel with Distribution Agreement with Arrow ECS

Liquidware Labs, the leader in desktop transformation solutions, and
Arrow Enterprise Computing Solutions, a business segment of Arrow
Electronics Inc., announced today the two companies have entered into a
distribution agreement. Effective immediately, Arrow value-added
resellers will have access to the Liquidware Labs Desktop
Transformation Suite and Methodology.

“We are pleased to add Liquidware Labs to the Arrow portfolio,” said
Mike Nowlan, vice president of the security, virtualization and
networking practices for Arrow ECS. “The proven solutions that
Liquidware Labs provides will enable our VARs to offer customers a
structured and streamlined approach to deploying and managing virtual
desktop infrastructures, all from a single vendor.”

The agreement facilitates training and fast-tracking for new and
existing VARs for virtualizing desktops to make them more manageable,
cost effective and compliant. As more VARs are equipped to become
trusted advisors for desktop virtualization, one of the most rewarding
IT solutions for businesses worldwide, the barriers to adoption of
virtual desktop implementation continue to be lowered.

With Liquidware Labs, Arrow expands its portfolio of cost-competitive
and broader desktop virtualization products in the key areas of
assessment, design, migration and validation. With Arrow as a
distributor, Liquidware Labs gains the market reach to scale its desktop
virtualization channel and ultimately attract more end clients.

“We are looking forward to a strong ongoing relationship with Arrow ECS,
given its proven record in value-added distribution in our market
space,” said Chris Akerberg, senior vice president, worldwide sales and
marketing for Liquidware Labs. “The Arrow agreement allows us to share
our message with more potential VARs in North America as well as helping
us better serve our current valued partners.“

The methodology Liquidware Labs has pioneered is a powerful one for VARs
where they can take their customers through every phase of a desktop
transformation from assessing physical desktops and designing the
correct virtual infrastructure to migrating users to the new VDI
environment, as well as validating an acceptable experience for new
users.
About Liquidware Labs
Liquidware Labs™ is the leader in desktop transformation solutions for
next-generation physical and virtual desktops, including VMware View and
Microsoft Windows 7. The company’s Stratusphere™ and ProfileUnity™
solutions have been described by analysts as the industry’s first
”On-Ramp to VDI,“ providing a complete methodology and software that
enables organizations to decouple users and applications from the
operating system and to cost-effectively plan, migrate, manage and
validate the user experience for next-generation desktop infrastructure.
Liquidware Labs products are VMware-certified, and are available through
a global network of certified partners. Visit http://www.liquidwarelabs.com
for further information.


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