14:30 | 17.02.2010
Nexxus Lighting Launches Array™ Lighting National Advertising Campaign
Nexxus Lighting, Inc. (NASDAQ: NEXS) today announced that it has
launched a national advertising campaign around its new Array™ Lighting
LED replacement light bulb product line. This comprehensive campaign
includes print, on-line and social media and is focused on the
specification grade commercial lighting market. Specifically, the
campaign will target the hotel and hospitality, restaurant and retail
store lighting markets, focusing on the energy and money saving
potential Array Lighting offers its customers by simply changing their
light bulbs. Advertisements showcasing Array LED lamps as a truly green
technology and superior alternative to compact fluorescent lamps (CFLs)
are also being launched to the lighting industry. The campaign will
further highlight why Array lamps are emerging as the leader in LED
replacement lamp technology.
“With all of the low performing products being introduced to the
consumer market by the large lighting companies, we felt it was
important to target high performance commercial and institutional
lighting accounts. These specification grade lighting customers demand
higher performance, better color, longer life and the best in
reliability and quality,” stated Mike Bauer, Nexxus Lighting’s President
and CEO. “The results of independent third party LM79 and LM80 tests,
which are available on our website, demonstrate that we currently have
one of the highest efficacy (lumens per watt), longest lasting, lightest
weight LED replacement lamp available. Our Array lamps set the high
performance industry standard for the LED replacement lamp market, and
this advertising campaign is designed to ensure that Array products will
become the worldwide LED replacement lamp of choice across the
commercial lighting industry. In the coming months, the market will see
even more exciting new products being introduced by Nexxus Lighting and
we are very excited about kicking off this 2010 advertising campaign,”
concluded Mr. Bauer.
The advertising campaign will feature ads in Hotels Magazine, Visual
Merchandising and Store Design (VMSD), Restaurant and Institutions
Magazine, LD+A and LED Magazine as well as on-line banner ads at Light
Search.com. Facebook and Twitter social media sites will also be used to
build global brand awareness and drive adoption of the Array Lighting
brand for Nexxus Lighting.
About Nexxus Lighting
Nexxus Lighting is a leader in advanced lighting technology, including
solid-state LED and fiber optic lighting systems and controls used in
commercial, architectural, signage, swimming pool, entertainment and
retail lighting. Nexxus Lighting sells its products through its
Commercial Lighting, Lumificient and Nexxus Lighting Pool & Spa
divisions under the Array™ Lighting, Savi®, eLum™, LiveLED™, Super
Vision® and Lumificient™ brand names.
Nexxus Lighting – Life’s Brighter® www.nexxuslighting.com
Certain of the above statements contained in this press release are
forward-looking statements that involve a number of risks and
uncertainties.Such forward-looking statements are within the
meaning of that term in Section 27A of the Securities Act of 1933 and
Section 21E of the Securities Exchange Act of 1934.Reference is
made to Nexxus Lighting’s filings under the Securities Exchange Act for
factors that could cause actual results to differ materially.Nexxus
Lighting undertakes no obligation to publicly update or revise any
forward-looking statements, whether as a result of new information,
future events, or otherwise.Readers are cautioned that any such
forward-looking statements are not guarantees of future performance and
involve risks and uncertainties, and that actual results may differ
materially from those indicated in the forward-looking statements as a
result of various factors.Readers are cautioned not to place
undue reliance on these forward-looking statements.
|
