20:31 | 28.04.2011
Red Robin Raises Record-Breaking $744,000 during National Tip-A-Cop Events to Support Special Olympics
Red
Robin Gourmet Burgers, Inc. (Red Robin) and law enforcement officers
in cities across the country raised a record-breaking $744,000 during
national in-restaurant Tip-A-Cop events and a week-long burger
fundraiser to support Special
Olympics.
As part of a national effort to raise funds for Special Olympics
Programs, law enforcement traded in their handcuffs and badges and
earned special tips from restaurant guests on Saturday, March 26 by
filling beverages, and serving guests gourmet burgers and Bottomless®
Steak Fries. The funds raised benefited the officers’ local Special
Olympics Programs. Tip-A-Cop events were held at Red Robin restaurants*
throughout 36 states in 349 restaurant locations. Along with the
Tip-A-Cop events, Red Robin donated $50,000 to Special Olympics from a
week-long, in-restaurant burger fundraiser based on sales of Red Robin
gourmet burgers ordered with a Coca Cola product.
“We are thrilled with the outcome of our national Tip-A-Cop events and
want to thank all of the guests who visited Red Robin during Tip-A-Cop
to support Special Olympics,” said Susan Lintonsmith, Red Robin chief
marketing officer. “This was our largest fundraising effort to date to
support Special Olympics athletes across the U.S.”
Tip-A-Cop is part of the annual Law Enforcement Torch Run®
(LETR) campaign for Special Olympics. LETR, which includes an
international series of relay runs and special events like Tip-A-Cop, is
presented by more than 85,000 law enforcement officers worldwide to help
raise money and public awareness for Special Olympics. LETR is the
largest grassroots fundraiser and public awareness vehicle for Special
Olympics through which funds raised go directly to local programs in
states or countries where the funds are generated.
For more information about Red Robin Gourmet Burgers and to find a
restaurant location near you, please visit www.redrobin.com.
About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)
Red Robin Gourmet Burgers, Inc. (www.redrobin.com),
a casual dining restaurant chain founded in 1969 that operates through
its wholly owned subsidiary, Red Robin International, Inc., has been
serving up wholesome, fun dining experiences in a family-friendly
environment for more than 40 years. Red Robin, the “Smiling Burger®”
expert, is famous for serving more than two dozen high-quality, Honest
to Goodness® gourmet burgers with Bottomless Steak Fries®,
as well as a wide variety of salads, sandwiches, wraps, soups,
appetizers, entrees and signature Bottomless Beverages™.
There are more than 450 Red Robin® restaurants located across
the United States and Canada, including corporate-owned locations and
those operating under franchise agreements. Red Robin… YUMMM®!
About LETR
Celebrating its 30th Anniversary in 2011, the Law Enforcement Torch Run®
(LETR) for Special Olympics is the movement’s largest grass-roots
fundraiser and public awareness vehicle, encompassing a variety of
events including Torch Runs, Polar Plunge® events and the World’s
Largest Truck Convoy® fundraiser. More than 85,000 international law
enforcement officers have carried the Flame of Hope™ to the Opening
Ceremonies of local and state/provincial Special Olympics competitions
and Games, and Special Olympics World Summer or Winter Games. The LETR
is now present in all 50 U.S. states, Canadian provinces and 46 nations
around the world. In 2010 the LETR raised more than US$38 million for
Special Olympics Programs around the world and has raised more than
US$370 million since its inception in 1981.
About Special Olympics
Special Olympics is an international organization that changes lives by
encouraging and empowering people with intellectual disabilities,
promoting acceptance for all, and fostering communities of understanding
and respect worldwide. Founded in 1968 by Eunice Kennedy Shriver, the
Special Olympics movement has grown from a few hundred athletes to
nearly 3.5 million athletes in over 170 countries in all regions of the
world, providing year-round sports training, athletic competition health
screenings, and other related programs. Special Olympics now takes place
every day, changing the lives of people with intellectual disabilities
in all regions of the world and in community playgrounds and ball fields
in every small neighborhood’s backyard. Special Olympics provides people
with intellectual disabilities continuing opportunities to realize their
potential, develop physical fitness, demonstrate courage and experience
joy and friendship. Visit Special Olympics at www.specialolympics.org.
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