19:00 | 16.11.2010
Research and Markets: Rising Concerns about Water Quality Drive the Residential Water Filtration Market in Malaysia
Research and Markets (http://www.researchandmarkets.com/research/1432e7/residential_water)
has announced the addition of Frost & Sullivan’s new report “Residential
Water Treatment Equipment Market in Malaysia” to their offering.
This research service highlights the Malaysian residential water
treatment market. It includes key research findings, total market size
for residential water treatment equipment including market revenues of
Point-of-use filtration systems and Point-of-entry filtration systems,
market trends, competitive landscape, strategic conclusions, and
profiles of key market participants. The research service also details
the key challenges, drivers, and restraints of the market, as well as
other important qualitative information and trends. The market is also
analyzed on its attractiveness by market segment in terms of market
growth and size
Research Overview This Frost & Sullivan research service titled Residential
Water Treatment Equipment Market in Malaysia provides an overview of
the industry challenges, market drivers and restraints, market size, and
forecasts for residential water treatment equipment (RWTE). In this
research, Frost & Sullivan’s expert analysts thoroughly examine the
following markets: point-of-use (POU) and point-of-entry (POE) systems.
This analysis is available through our Environmental Growth Partnership
Services program. With continuous access to intelligence and resources
from all seven perspectives of the Complex Business Universe, the Growth
Partnership Services program ensures that you and your Growth Team are
able to maintain a 360 Degree Perspective of the market. This
comprehensive, objective information allows your company to mitigate
risk, identify new opportunities, and drive effective strategies for
growth.
Market Overview
Rising Concerns about Water Quality Drive Residential Water Filtration
Market
The demand for water in Malaysia has risen substantially from 407
million litres per day (mld) in 1960 to 13,243 mld in 2008, at an
average growth rate of 8.0 percent per year. Although local public
treatment plants supply sufficient treated water, most consumers are
apprehensive about the quality and cleanliness of the treated water. The
networking supply lines are more than 15 years old and have not been
maintained well, causing residents to resort to water filtration
systems. The recent economic downturn had put the brakes on the market
but it is expected to rebound as the purchasing power of end users
improves. The market is anticipated to grow from 1.5 percent in 2010 to
5 percent in 2012, and 5 to 7 percent between 2013 and 2016. Equipment
manufacturers can considerably bolster these growth rates by educating
the public about the benefits of their various products. Currently, of
the 20.3 percent of filtration system users in each state, only 3.7
percent is aware of the type and function of water filtration systems
used. Among all filters, POU systems are the most popular, as they are
easy to install and more price competitive.
Meanwhile, membrane technology continues to be the technology of choice
among manufacturers. Membrane technologies are considered the future of
the RWTE market due to their performance and effectiveness in providing
clean water supply to residences, says the analyst of this research.
They are also cost-effective in terms of maintenance, thus having an
edge over the rest of the filtration media and technologies. Price is
the most crucial competitive factor in the RWTE market, as most end
users in Malaysia are classified as middle-income earners. In such a
price-sensitive market, leading companies opt for direct selling,
although some companies may consider expanding their distribution
channels.
To make the most of the nation’s water scarcity problem, companies
sometimes make tall claims regarding their products efficiency, quality,
credibility, technology, and suitability. These companies promote their
products as having outstanding filtering capabilities when, in reality,
those claims are not approved or accredited by any local agencies or
ministries. If the claims are unfounded, it could create distrust among
consumers. Instead, companies need to thrust ahead with several key
factors such as pricing, technology, quality or credibility, and
after-sales services, notes the analyst. As the market is intensely
competitive, companies ability to strategize and successfully adapt to
the local water environment, overall market conditions, and end-user
needs will cement their market position.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market
sectors in this research:
POU systems
POE systems
Key Topics Covered:
1. Introduction
2. Overview
3. Analysis of Total Market
4. Analysis of Market Segments
5. Trends
6. Analysis of Market Attractiveness
7. Concluding Remarks
For more information visit http://www.researchandmarkets.com/research/1432e7/residential_water
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